My Favorite Shops for Newborn Outfits


July 20, 2023


fresh 48 and newborn


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Shopping for newborn session outfits can be so much fun, but it can also be a little overwhelming when it comes to choosing the perfect ones. This should be a super exciting time; so, I’m going to share a few of my favorite shops as well as answer a few most-asked questions about newborn sessions. By the end of this post, you’ll be ready to book your newborn’s first session with ease.

When should I schedule my newborn session?

Maternity and newborn shoots are some of the most popular sessions booked. That’s why it’s best to book the session well ahead of time. Most moms-to-be will book them as early as the second trimester to ensure they secure the photographer they prefer as well as give themselves time to shop and make any changes.

If you are having a planned birth, you may not need to pencil in several dates and times. However, if you are having a natural birth, be sure to communicate this with your photographer in the event you go past your due date. There is a sensitive window of 5 to 14 days old to capture some of the best newborn photos.

When should I start shopping fo newborn session outfits?

Similar to the rule of thumb for booking your newborn session, it doesn’t hurt to start shopping for their outfits early too. In fact, you can possibly save yourself a little time and money by including this in your baby shower registry. You can even ask for gift cards to specific shops (like the ones I mention below). 

In essence, you’ll want to have several outfits picked out, purchased, and ready for shoot day at no later than a month in advance.

What should my baby wear for their newborn session?

Most photographers will suggest that your baby start in a loose diaper and swaddled. The loose diaper will prevent diaper marks around the legs and waist and the swaddle will help them be calm. In some cases, photographers request the baby to be naked during the session so having them undressed beforehand can help the process. 

If you want to put your baby in cute clothing, it’s recommended to stick with solid colors and soft-textured materials. The outfit should compliment the cuteness of your baby and the rest of the family and not overpower. 

My Favorite Shops for Newborn Session Outfits

When it comes to purchasing the cutest outfits for your newborn session, there are a lot of shops to choose from. To help you narrow down your search, I’ve provided my six most favorite places to check out. 

Caden Lane

This online boutique knows and understands all things baby, toddler, and kids. Their selection of newborn clothing is top-notch and they even provide a variety of textures like bamboo. You’ll find cute sets that can be purchased as-is or even monogrammed. Everything is very reasonably priced.

Spearmint Love

From jump suits to waffle textures and the bow shop to t’s for moms, this shop has a lot of options for you and your little one. They are also well ahead of the season so you’ll be well equipped for your newborn session no matter how far in advance it may be.

Brave Little Ones

This store also offers the stretchy bamboo material, zip rompers, 2-piece sets, accessories, and more. Their selections are some of the most affordable of all the shops I chose to highlight. You can’t go wrong by purchasing several things for your baby to grow into even after their newborn session.

Lou Lou & Co

What makes this shop extra special is the clothing is designed and created by a NICU nurse. Her newborn essentials are stretchy and grows as your baby grows and is breathable to help regulate temperatures. The soft and snuggly fabrics will feel good to your baby’s skin and may even help have a soothing newborn session.


Zara not only has clothing for newborns but also offers a mini size, which can come in handy if you are having a premature session. The selections are few but I think you’ll love the colors and the prices!


If you’re looking for earth-tone-colored clothing for your newborn session, this shop has just that. There are always new arrivals so you’ll have plenty of options to choose from. The clothing in this shop is not overly priced.

Final Thoughts

As you’re planning your newborn session, keep my favorite shops for newborn session outfits in mind. Also, use my answers to the most asked questions as a guide for making sure you make the most of this precious time with and for your baby.

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